A corporate goal is an specific, measurable objective toward which an organization channels its efforts. Goals support a vision or mission statement. In strategic planning, the establishment of corporate goals comes right after the development of corporate vision and mission statements. These documents lay the groundwork for determining the more specific goals that an … [Read more...]
In today's ultra-competitive business environment, strategic planning is more than ever a necessary tool to growing a successful business. Even large companies are not immune to sharp downturns and failed strategic plans. Strategic planning is a process that results in the development of a strategic plan (really!). The strategic planning model in use by businesses and … [Read more...]
