A PEST Analysis is not a way to rid your office of undesirable rodents, although I suggest you take care of that first if it is a problem. Rather, it is strategic analysis technique which analyzes the external environment within which an organization operates. It is designed to give an organization a good overall picture of what factors are affecting its business. The … [Read more...]
How to Perform a SWOT Analysis
A SWOT Analysis is a simple but effective tool used to examine an organization's business prospects determine the strategy that an organization will employ to achieve its goals. It is normally plotted on a simple 2 x 2 matrix. Scroll down for an example. SWOT stands for: Strengths Weaknesses Opportunities Threats Strengths This refers to the actions that … [Read more...]
Corporate Strategy: How to Get a Competitive Edge
Corporate Strategy refers to the methods with which an organization achieves its goals. In the world of corporate strategy, the development of strategy is the third in a three step process, in this order: Corporate vision defines the state the organization wants to be in over the long term. Corporate goals define the metrics to which the company wishes to strive, … [Read more...]
How to Establish Corporate Goals
A corporate goal is an specific, measurable objective toward which an organization channels its efforts. Goals support a vision or mission statement. In strategic planning, the establishment of corporate goals comes right after the development of corporate vision and mission statements. These documents lay the groundwork for determining the more specific goals that an … [Read more...]
Strategic Planning: Destroy the Competition!
In today's ultra-competitive business environment, strategic planning is more than ever a necessary tool to growing a successful business. Even large companies are not immune to sharp downturns and failed strategic plans. Strategic planning is a process that results in the development of a strategic plan (really!). The strategic planning model in use by businesses and … [Read more...]
5 reasons why you need to be familiar with Corporate Strategy
Strategy and corporate planning might seem like the domain of others, but project managers in today's environment need to be familiar their corporation's strategic goals. Here are six reasons why. Project evaluation. Decision making. Team building. Resisting project cancellation (or other adverse outcome). Stay on track. Project Evaluation These days … [Read more...]