In this article, we will take a leisurely stroll through the strategic planning process. This includes the model most used in textbooks and courses on corporate strategy. The strategic planning process consists of the following steps: Vision Statement Mission Statement Corporate Goals Corporate Strategy Metrics Vision Statement A vision statement is a … [Read more...]
Corporate Strategy refers to the methods with which an organization achieves its goals. In the world of corporate strategy, the development of strategy is the third in a three step process, in this order: Corporate vision defines the state the organization wants to be in over the long term. Corporate goals define the metrics to which the company wishes to strive, … [Read more...]
A corporate goal is an specific, measurable objective toward which an organization channels its efforts. Goals support a vision or mission statement. In strategic planning, the establishment of corporate goals comes right after the development of corporate vision and mission statements. These documents lay the groundwork for determining the more specific goals that an … [Read more...]
In today's ultra-competitive business environment, strategic planning is more than ever a necessary tool to growing a successful business. Even large companies are not immune to sharp downturns and failed strategic plans. Strategic planning is a process that results in the development of a strategic plan (really!). The strategic planning model in use by businesses and … [Read more...]
