Strategic planning involves the development of actions that support the achievement of a corporate goal. The corporate goals must be defined first, and the strategic plan becomes the "how to" manual to achieve the goals. Business schools make strategic planning more complicated than it is. If you understand these 8 tools, you've mostly mastered the subject: PEST … [Read more...]
In this article, we will take a leisurely stroll through the strategic planning process. This includes the model most used in textbooks and courses on corporate strategy. The strategic planning process consists of the following steps: Vision Statement Mission Statement Corporate Goals Corporate Strategy Metrics Vision Statement A vision statement is a … [Read more...]
Corporate Strategy refers to the methods with which an organization achieves its goals. In the world of corporate strategy, the development of strategy is the third in a three step process, in this order: Corporate vision defines the state the organization wants to be in over the long term. Corporate goals define the metrics to which the company wishes to strive, … [Read more...]
